Tips of Boosting your Brand Influence on Social Media
Anyone intending to market their brand thinks about online platforms. Instagram is among the most recent platforms where you can get customers. Your brand’s presence and influence in such platforms will be a good thing because it will reach a lot of potential clients. Here are the guidelines on how to be a better influencer on social media.
Your bio needs to look good and must have line breaks. There will be simplicity and easiness in reading and understanding about the brand. This may not be achievable on the main bio section in Instagram application. However, you can write the bio on a different application, ensure it has the line breaks, copy it, and paste it on the bio section on the Instagram application. When you paste it there, it will look exactly the same as you wanted it to look and it will be captivating to the users going through your brand bio. Another strategy you should employ, is the use of search results. You need to know that, the ‘Name’ field on your brand bio can be used as a keyword during searches. You can, therefore, include any other info that you think is relevant with your brand.
Keywords that are relevant to your brand can be included in your name so that anyone searching about the same will be directed to your account. If, for example, you include the word influencer in your name, it will be easy for anyone searching for influencers on Instagram to get your name because it will be suggested to them. Special characters like clouds and stars can as well be included in your name to bring out the aspects of you being a good influencer. This, however, cannot be achieved on the main application, and requires to be done elsewhere before it is transferred to Instagram.
Lastly, it is important to employ the use of hashtags in all your posts because there will be more viewers engaged in the posts. You should, however, moderate the use of these hashtags because too much use of them will discourage users from your posts. The shared content in form of posts should vary between videos and photos. Usually, video posts attract several comments from viewers compared to photo posts. Photo posts also get more likes compared to video posts. In order for you to achieve maximum user interactions, there is need for you to use both photos and videos in your different posts. There is also need for you to be consistent in terms of posting content about your brand. Nowadays, Instagram doesn’t show new posts automatically, and this is why you need to make regular posts for them to appear on many users’ timelines.